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Meet Our Team

Joel Braatz


Joel Braatz

Sales, Project Manager


"Helping others grow their businesses by providing them with sound advice based upon my long history in this industry is very fulfilling.

The relationships that I have been able to build throughout my time at American have always been based upon mutual trust and friendship with the people we serve.

My goal is to go above and beyond to make sure that our customers are well educated about the products that we provide and how to achieve the most value from them."


Joel began his career in asphalt paving construction in 1994. First as a crew member of  American Asphalt's paving and grading crews, and then sales and management duties; he knows a thing or two about asphalt construction and about the people we serve. He's worked on many projects for: Target Stores, The Home Depot, Sam's Club, The Lutheran High School Association of Greater Milwaukee, and many municipal street reconstruction programs to name a few.


As a sales representative and project manager, Joel has manged multiple projects for some of the areas most reputable organizations both private and nonprofit organizations such as: The YMCA of Greater Milwaukee, The Lutheran High School Association of Greater Milwaukee, Landmark Credit Union, and Next Door Foundation.


Joel is responsible for monitoring daily bidding activities, job cost estimating, project management, marketing, and administrative duties. He is also our seal coating and maintenance products division leader. 


Joel holds a B.B.A in Marketing from the University of Wisconsin - Milwaukee.


In his free time, he enjoys spending time and traveling with his wife Monica and their three children. His interests and hobbies include: playing guitar, record collecting, photography, and graphic design.